About us

Lancer Capital Group was founded with a vision to drive meaningful economic and community development. What started as a passion for revitalizing spaces and fostering business growth has evolved into a dynamic investment and development firm focused on creating lasting impact.

 

William Sams, the founder of Lancer Capital Group, LLC, is currently a junior at East Tennessee State University (ETSU), majoring in Economics. Throughout college, he has interned for the Town of Greeneville and the Greene County Partnership, experiences that have further deepened his passion for his hometown and economic development. These opportunities provided firsthand insight into the challenges and opportunities that communities face when striving for growth, reinforcing his commitment to making a lasting impact through Lancer Capital Group.

Our Story

William Sams established Lancer Capital Group with a simple yet powerful mission: to invest in projects that strengthen communities and drive innovation. Rooted in his background in economics and his deep ties to Greeneville, TN, William saw an opportunity to merge business strategy with community revitalization. From repurposing historic properties to supporting local businesses, Lancer Capital Group was built on the belief that sustainable growth comes from thoughtful investment and strong local partnerships.

 

Beyond real estate and development, William is also the founder of TriStar Trains, a business dedicated to the buying and selling of model trains. A lifelong railroading enthusiast, he turned his passion into a thriving business under the Lancer Capital Group umbrella, further showcasing his entrepreneurial drive and ability to transform interests into successful ventures.

What We Do

Lancer Capital Group operates at the intersection of real estate development, business investment, and community enhancement. Our key areas of focus include:

  • Downtown Revitalization: Restoring and repurposing historic buildings to bring new life to communities.
  • Strategic Investment: Supporting businesses and ventures that align with our vision of sustainable growth.
  • Community Engagement: Partnering with local governments and organizations to drive positive change.

 

At Lancer Capital Group, we believe that true success is measured by the impact we create. Through strategic development and forward-thinking investment, we are committed to building a future where businesses thrive, communities grow, and innovation leads the way.

Contact Us

Address:
P.O. Box 22
Greeneville, TN 37744

 

Phone:

+1 (423) 588-1594

Email:

info@lancercg.com